Ginny Morrison

Vice President of Sales and Marketing

Ginny Morrison

Ginny Morrison oversees all sales and marketing efforts for both owned and managed properties of Spire Hospitality, in her role as vice president of sales & marketing. Morrison joined Lane Hospitality in 1988 as general manager and was promoted to regional general manager, then regional director of sales and marketing. From ski resorts in Colorado to corporate hotels in Chicago and other large markets, Morrison has utilized her 25-year hospitality career, operational skills and marketing know-how to ensure profitable and service-oriented hotels. Since being promoted to her current position in 2001, Spire Hospitality sales have doubled. Morrison was awarded the 2017 IHLA Ambassador of Hospitality Award presented by Illinois Hotel And Lodging.

With a B.A. in nutrition from Bowling Green State University, Morrison began her career as chef-manager of a French bistro. After completing a management-training program with Vicorp Specialty Restaurants, she served as food & beverage director with Concord Hotels of Cleveland and then as general manager for the company's Holiday Inn in Beachwood.

Morrison currently serves on the board of directors for Illinois Hotel & Lodging Association and the board for Educational Foundation Board of Directors, a non-profit group that implements special educational and scholarship programs for hospitality students. She is a guest speaker of hospitality marketing at The Manfred Steinfeld School of Hospitality and Tourism Management as well as a guest speaker on sales, marketing and revenue management at Kendall College and De Paul University School of Hospitality Leadership. She has served as president of Rotary Club of Chicago and is still actively involved in fundraising. Morrison sits on the Full Service Sales & Marketing Advisory Council for Marriott. She joined the Sales Advisory Board of Hospitality Sales & Marketing Association International (HSMAI) and also participates in bi-annual roundtables for the national chapter of HSMAI.