Trey Fallon

Director of eCommerce & Social Media

Trey Fallon

Trey manages and oversees Spire’s eCommerce strategies, initiatives, and activities maximizing online revenue and profitability while ensuring the hotels are aligned with home office e-commerce strategies. He works closely with our hotels and the home office team to execute special marketing projects to enhance the portfolio’s online reputation, acquire new business, engage with existing customers, and increase revenue.

In Trey’s previous position as Manager of Social Media & eCommerce at NewcrestImage in Lewisville, Texas, he built their eCommerce and Social Media department from ground up while managing all aspects of social and digital marketing for their portfolio of hotels. Trey was also responsible for all website and OTA content, paid advertising, budget guidance, and reporting. Prior to his employment at NewcrestImage, Trey was the eCommerce Manager at Second Wave Digital Marketing which is a division of Aimbridge/Evolution Hospitality. He was a copywriter and SEO Analyst for brand.com websites which included Hilton, Marriott, and IHG. In addition, Trey was responsible for various other social media and advertising obligations.

Trey graduated from Texas Christian University with a Bachelor of Science in Radio, TV, Film and studied Emerging Media and Communications at the University of Texas – Dallas.