Nationally-recognized, high-performing hotel management.

Devoted to protecting and enhancing hotel value, SPIRE embraces an owner-centric approach to align, optimize, and streamline operations in order to achieve maximum returns.

With over 35 years of hospitality leadership experience, nationally recognized top-performance, and proven financial results, SPIRE manages a diverse portfolio of full-service hotels and resorts and select-service hotels, including both unique, non-branded properties and celebrated brand families, such as Marriott®, Hilton®, and IHG®.​

Headquartered near Dallas, Texas, SPIRE is part of the AWH Partners family, which also includes AWH Development, a full-service real estate development company.

Leading The Way In Hospitality.

At SPIRE, we unite decades of hotel management experience with a forward-thinking, creative, analytical, and action-based approach to revenue management, hotel operations, culture, and guest satisfaction.

Our prior experience uniquely positions us with the skills, insights, and strategies required to succeed in any market. It is the consistency of our dedicated leadership team and the invaluable experience gained from building hotel management companies from the ground up to over $2 billion in assets, paired with our hands-on approach that set us apart.

progressive and reliable, SPIRE leads the industry forward


Stable Leadership

Our experienced and consistent executive team enables growth.


Aligned Teams

Our open door policy and culture of accountability breeds focus.


Streamlined Operations

Our highly-effective operations strategy cultivates an efficient cost structure.


Revenue Generation

Maximizing market share through direct sales and revenue management strategies.

A culture of collaboration.

Partnership-focused, innovative, and adaptable, SPIRE believes in an engaged and collaborative culture of high-performance, integrity, transparency, and commitment to excellence.

We take immense pride in being accessible and accountable to our owners, our team members, and our community, and ensuring that each individual SPIRE property achieves optimal results.

Proven experience, proven results

The SPIRE executive team, led by industry veteran, Chris Russell, has a robust and impressive background in high-performing hotel management. Specializing in high-touch and high-profit hospitality solutions, SPIRE has the acumen and operations experience to outperform the competition in any market condition.
Hotel Keys
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Join The SPIRE Team

Chris Russell
Bill Keating
Dawna Comeaux
Richard Sandoval
VP Operations
Steve Neth
VP Operations
Barbara Doucet
VP Human Resources
Ginny Morrison
VP Sales and Marketing
David Altshuler
VP Accounting
VP Hotel Support and Procurement
Shozib Khan
VP Hotel Performance and Analytics
Marletta Smith
Regional Director of Sales
Trey Fallon
Director of Ecommerce & Social Media

SPIRE Hospitality™ leadership

Bringing together the brightest minds in hospitality management, SPIRE leadership provides owners and investors with the stability, trust, and collaboration necessary for each property to succeed.