Flexibility With Cancellation, Attrition Rates Key to Group Offers
Dawna Comeaux, chief operating officer and senior vice president of Spire Hospitality, said prepaid or advanced purchase programs that offer percentages off can be made available through the brand’s direct channels and online travel agencies.
“Especially for need periods, you can have it for advanced bookings and it can be months out. The further out they book, in a lot of cases they get a greater discount. As it gets a little closer, we pull those discounts back,” she said.